In the marketing lexicon, remarketing refers to the ability to reach your existing users outside your app — typically with ads on other channels - in order to drive reengagement. You can use Localytics Remarketing to encourage your end users to purchase or upgrade; to reward loyal users with special offers; or to bring dormant users back to your app.
The Remarketing feature combines the ability to create extremely granular remarketing audiences with powerful Facebook-specific functionality to help you measure the impact of your campaigns. With Facebook, you can define an Audience in the Localytics Dashboard and seamlessly hand that off to Facebook to be used for an App Engagement campaign. Localytics will automatically track the performance of any such campaigns.
Additionally, you can use Localytics Remarketing to create ‘Lookalike’ audiences in Facebook based on Audiences that you’ve defined within Localytics—typically audiences of existing high-value users—and then use the ‘Lookalike audience to target your user acquisition campaigns.
Beyond our native integration with Facebook, Localytics Remarketing can be used to export device identifiers for any Localytics-defined Audience which can then be handed off to any third-party to serve ad campaigns.