Funnels are an ordered collection of events enabling you to see how users flow through your app based on the app events you tag. For example, you might create a funnel for Register > Upload photo > Share photo or Product viewed > Added to cart > Proceed to checkout > Purchase.
Localytics follows a few rules when computing funnels.
- To complete a funnel step, a user has to perform that funnel step's event after performing all the previous funnel steps. If a funnel is defined as A > B > C, then a user must do A before B and B before C.
-Any number of events may occur between funnel steps. Therefore, if a funnel is defined as A > B > Cand a user does A > B > D > E > F > C, then the user is still considered to have completed the funnel.
- Funnels span session boundaries. So, for example, a user registration funnel that takes three sessions over the course of several days would still be considered a completed funnel.
- All steps in the funnel must occur within the date range specified.
- Localytics only tracks the first time a user completes the funnel. If a user completes the same funnel again, that user is not counted a second time.
- Funnels are retroactive for events tagged in the past.
Learn more about funnels here.