We're frequently asked "What should I be tracking?" Below are six suggestions broken out by potential roles within your organization. Customize these dashboards knowing that some of the biggest apps out there are tracking these same metrics.
Learn more about creating custom dashboards here.
Growth Hacker Dashboard
- Users (hourly) - by Country
- App Opens/Sessions (hourly)
- LTV by Acquisition Source
- Basket Size - Revenue per Transaction by Day
- Purchases - Transactions by Day
- Revenue by Day split by Acquisition Source
- Retention by Weekly Cohort
- Session Length split by Platform
- Attribution (New Users by Day split by Acquisition Source)
- Attribution (bottom table)
- Users by Day split by App Version filtered on New vs. Returning = New
- Profiles - Last City
- Virality - Share Event (hourly)
Product Manager Dashboard
- Happy path funnel (best case scenario)
- Conversion funnel
- Activation/registration funnel
- First Run Experience - Sessions by Session Length filtered on New vs. Returning = New
- Retention by Weekly Cohort
- Feature Usage - Event-based Retention for key features (Key Feature -> App Launch)
- Sessions by Session Length split by Platform
- Profiles - Last City
- Monthly Occurrences by Event Name (table)
- Users by Day split by App Version
- Users by Day of Week
- Users by Daypart
- Users by Day split by Country
- Users by Day split by Language
Business Analyst Dashboard
For each app/platform:
- Usage stats (top summary of Usage report)
- 30 day Sessions
- 30 day Users
- Monthly Occurrences by Event Name (table)
- Retention by Weekly Cohort
- Revenue by Day
- Transactions by Day
Marketer Dashboard
- Campaign performance of long running in-app campaign
- Campaign performance of recurring push campaign
- NPS rating results
- Event-based Retention (Push Opened -> Key Event)
- Event-based Retention (Localytics In-app Displayed -> Key Event)
- Revenue by Day split by Acquisition Source
- Users by Day split by Push Enabled
- Attribution (New Users by Day split by Acquisition Source)
- Attribution (bottom table)
Developer Dashboard
- Users by Day split by OS Version
- Users by Day split by Device
- Users by Day split by Platform
- Users by Day split by Jailbroken
- Users by Day split by App Version
- App Errors by Type
- App Errors by Screen
- App Exceptions by Type
- App Exceptions by Thread Name
- App Exceptions by File Name
Executive Dashboard
- Usage stats (top summary of Usage report)
- 30 day Sessions by Day
- 30 day Users by Day
- Monthly Occurrences by Event Name (table)
- Retention by Weekly Cohort
- Attribution (New Users by Day split by Acquisition Source)
- Attribution (bottom table)
- Revenue by Day split by Acquisition Source
- Purchases - Transactions by Day
- Basket Size - Revenue per Transaction by Day