Event postbacks to Twitter
If you acquire users from app-install campaigns on Twitter, you can designate specific in-app conversion events to post back to Twitter. When a user you acquired from Twitter completes one of the in-app events you designate, Localytics uses an API call to send the information back to Twitter. Use this data to work with your Twitter account manager to measure and improve the performance of your Twitter campaigns or to create audiences in the Twitter Ads Manager.
To achieve this, you simply perform the basic setup for the Twitter-Localytics integration as documented in our User Guide, then navigate into Attribution Settings within the Localytics dashboard and select the Events you want Localytics to post back to Twitter. Every Event that you select from Localytics must be mapped to a corresponding Conversion Event that you define within the Twitter interface.
To illustrate:
(Click on image to view animation)
