We recommend several best practices for great push notification campaigns:
- Target the right message to the right people. Use both users' in-app behavior and profile information to inform your targeting.
- Use personalized, actionable language. Try using dynamic messaging to personalize your message copy based on the profile of each end user.
- Carefully control the timing of your messages. Use time zone delivery to ensure that your messages reach end users at the right time of day, no matter where they are.
- Set limits on the frequency of your messages to avoid spamming users.
- A/B test multiple message variants in each campaign to see which messages resonate best.
For additional recommendations, check out our extensive best practices blog here