Localytics automatically tags events that capture key information about marketing engagements that you have with your users. This event data can be used in the analytics suite, and provides insights about who received certain campaigns, when they received them, and how they interacted with them. Because Audiences have a powerful criteria builder based off of events and profile data, you can leverage all of this information in order to better orchestrate connections between multiple campaigns.
For example, to send a push notification following an in-app message, set up the audience as follows:
You might want to send a more targeted push based on the action the user took previously on the in-app message, like users who never clicked the CTA:
