We highly recommend that you build an audience to send your message to. We’ve found that the more you segment based on what your end users are interested in (ie, showing them a sale on sandals when they’ve told you they’re interested in footwear), gives you a higher return and conversion rate.
Segmenting your users into Audience allows you to message them about topics they’re interested in. This ultimately gets your message to the right users at the right time.
After you’ve chosen a goal for your message, you’ll need to select an Audience. Like choosing a goal, selecting your Audience is the same no matter what type of message you’re sending.
When you choose an Audience, you’re given an option to send your message to:
- Saved Audience
- New Audience
At the bottom of each of these audiences, you’ll see an estimate for how many users will receive your message. Keep in mind, this might not 100% align with the total number of users who end up actually receiving it. There’s a lot of different factors that would change this number. For more information on this variance, check out this article.
Sending a message to everyone means all of your users who qualify to receive the message (ie, we can’t send messages to users who have opted out of push messages).
Select this type of audience if you need to get information out to everyone—like sending breaking news, or alerting folks to an app update.
Alternatively, you can send your push to a select group of users called an Audience.
If you’ve already built an Audience within your dashboard, you can select it from the Saved Audience tab. We’ll talk briefly about how to build an audience in the next section.
Select the Audience you’d like to send your message to from the list.
If you’d prefer to build an audience from within your message workflow, you can do so in the New Audience tab. We won’t walk through that whole process in this article—but check out the Building an Audience article over in the Audience section.
After you’ve built your audience, it’s onto crafting your creative. The workflows are different for each message type—so check out the corresponding guides linked below: