From the Remarketing Dashboard you can check on the status of any of your remarketing campaigns. Simply click into any of the campaigns you're running (listed at the bottom of the dashboard) to view more information.
Localytics Remarketing Reports show you how well your remarketing initiatives are working according to specific metrics that you set.
The most common performance measurements are re-engagements and conversions.
A re-engagement is when a user or customer views a remarketing ad or message over a specified period of time. Using the Remarketing Dashboard Reports, you can evaluate re-engagement effectiveness against a number of variables.
You can also set different response time periods: 1, 7, 14, or 30 days. Compare the number of re-engaged users against the total audience population and see which re-engagements led to conversions.
A conversion is when a user performs a specific action. For example, completing a checkout, sharing a piece of content, or viewing a product. The Localytics Remarketing Report allows you to identify the conversion event and the time period for evaluating the performance of your campaign.
Using the Remarketing Report with every remarketing campaign lets you determine which campaigns are more successful against various types of audiences. This is how you fine-tune and optimize your remarketing to develop more meaningful user engagements.