You can display the Revenue Report based on 9 different metrics. Those metrics are defined below:
| Metrics |
Description |
|---|---|
| Average Revenue per User |
Computed as revenue divided by unique users. Revenue is the sum of all value increases observed over the selected date range. Unique users is considered the count of unique users that performed an Event during the selected date range. |
| Average Revenue per Paying User |
Computed as revenue divided by paying users. Revenue is the sum of all value increases observed over the selected date range. Paying users is considered the count of unique users that performed an Event with an associated value increase during the selected date range. |
| Cumulative Revenue per User |
Computed as total cumulative revenue divided by unique users. Total cumulative revenue is the sum of lifetime revenue through the end of the selected date range for users active during the selected date range. Unique users is considered the count of unique users that performed an Event during the selected date range. |
| Cumulative Revenue per Paying User |
Computed as total cumulative revenue divided by paying users. Total cumulative revenue is the sum of lifetime revenue through the end of the selected date range for users active during the selected date range. Paying users is considered the count of unique users that performed an Event with an associated value increase during the selected date range. |
| Paid Users |
The count of unique users that performed an Event with an associated value increase during the selected date range. |
| Revenue |
The sum of all value increases observed over the selected date range. |
| Revenue per Transaction |
Computed as revenue divided by transactions. Revenue is the sum of all value increases observed over the selected date range. Transactions is the count of Events that occurred during the selected date range with a value attached. |
| Transactions |
The count of Events that occurred during the selected date range with a value attached. |
| Transactions per Paying User |
Computed as transactions divided by paying users. Transactions is the count of Events that occurred during the selected date range with a value attached. Paying users is considered the count of unique users that performed an Event with an associated value increase during the selected date range. |
To access these different metrics, select the one you'd like to explore from the menu at the top of the page. Here's a quick gif of how you would access each of these different metrics.
