After you’ve gathered some new users through your acquisition sources, you can use Localytics to review the data about those acquisitions. The Attribution Report gives you an overview of how many users you’ve acquired through your campaigns, and which campaigns were the most popular.
As with all analytics in Localytics, you can Filter your results by Dimension and by Profile. To learn more about filtering your data, check out our section on filtering. You can also adjust the data range. If you need more information on the Data Range feature, check out the Analytics Overview article. Finally, you can adjust the View to Chart or Table for easier access by selecting View.
Hover over any of the points on the chart to get more information about the piece of data.
The attribution report includes a chart within your specified date range (including today), and a list of all of your campaigns ordered by Source name. You can toggle this option to sort by Campaign instead. In the chart, organize the list by any of the data including:
- New users (acquired)
- (Total) sessions per users
- LTV per user
- Total revenue
The last thing you’ll see on the Attribution report is a Summary of your data. Here you’ll see your total new users from all of your Attribution campaigns, as well as the total revenue from those users.
If you want to review the performance of a single attribution campaign, click into the campaign’s name from under the Source menu on the Attribution dashboard (ie, Attribution Overview).
Here you’ll see the complete picture of your Attribution campaign. At the top of the page, you’ll see Key Metrics like:
- New Users
- Sessions per user
- LTV per user
- Total Revenue
Below this, you’ll see a chart of data about your users acquired per day. Like on the Attribution Overview reporting page, you can split the data by clicking Add Split. Select the secondary data you’ll like to split by, and wait for the chart to adjust.
Below the chart is a list of your different cohorts of users. This will depend on how your acquisition campaigns are set up in your attribution partner, so consult your third-party partner to better understand this data.