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Localytics Labs In-App Builder (IAB)

To use the Localytics Labs In-App Builder, please click here for access. Keep in mind, In-App Messages cannot exceed 500KB in file size.

Basic Usage

Getting Started

To get started with the Localytics Labs In-App Builder, please visit here. You can select any of the in-app templates that are displayed on the opening page as a starting point for your creative.

Rearranging Modules

If you’d like to place a module before another, you can click and drag it to the location in the creative you’d like.

You can only drag/drop vertically, there are specific modules for aligning elements to the left/right of other modules.

Saving/Reusing Creatives

The tool currently only supports creatives generated within the builder that have not been modified/re-zipped. To save, click the Download Zip button in the top right corner of the tool.

download-zip.png

This will generate a .zip file that will be ready to be uploaded as a custom creative within the Localytics dashboard.

If you would like to re-use a previous creative that you had saved out of the Localytics Labs In-App Builder, there is a re-upload field on the initial screen of the builder just below the template options. As long as the uploaded creative is compatible and was generated using the builder, it should load the editor with the uploaded creative.

upload-creative.png

Modules

CTA/Two CTAs

The CTA and Two CTA modules both fire localytics.close() on click after they direct the user to the target URL.

If you check Open in browser?, you are appending ampExternalOpen=true to the CTA URL. This will only be used when you want to launch the phone’s native browser. For more information, click here.

You can set an Amp Action to be included with the CTA URL.

Event tagging is triggered through the "dots" that mark each screen of the in-app. If the dots are disabled, tagging will not take place.

When carousel tagging is enabled, swipes and button clicks are tagged as follows:

  • Carousel Button Clicked
  • Carousel Slide Viewed

These include the Carousel Campaign (Campaign ID), Display Name (Campaign Name), and Slide Number (Current Slide) all as attributes.

The Full Screen Images checkbox will disable all other modules as well as the clone, remove, and undo functionality. To re-gain those capabilities, please uncheck this option.

All button URLs within the carousel have ampExternalOpen=true by default and include ampAction set to any value provided within the Advanced Options section.

advanced-options.png

NPS

On completion of an NPS form, a profile attribute is set to the following values:

  • 6 or lower are set as "Detractor"
  • 7/8 are set as "Neutral"
  • 9/10 are set as "Promoter"

The submit button click event is tagged as "In-App Rating Result".

Can include a custom dimension which will be set to either "Promoter" or "Detractor" depending on how the user rated. This should match the key defined in the dashboard.

custom-dimensions.png

Rater

The Rater module has simple tagging. It will show up in your events as "Rater Image Clicked" with the following attributes: Rater Campaign (Campaign ID), Display Name (Campaign Name), and Clicked Image (Left or Right Image).