Personal Delivery Time helps to improve the results of your campaigns by optimizing the "when" of your message strategy. Personal Delivery Time gives you an option to send messages at the optimal time for each individual end-user. This send time is based on data collected on the users' behavior and activity and helps determine when they are most likely to engage with the campaign.
When scheduling a mobile push message, you can Personalize Delivery Time to deliver your message at the optimal time of day for each recipient, which is updated daily. We calculate the optimal delivery time using historical session data computing number of sessions, session starts, and recency of sessions.
Personalizing the Delivery Time happens at the Scheduling stage of sending a push message. You can Personalize Delivery Time for one-time and recurring campaigns.
Simply check the box for Personalize Delivery Time. You can schedule the message to be delivered on a specific day and Localytics will decide the specific time. You can also set a fallback time—more on that in the next section.
In cases where we have not collected enough data to determine an optimal delivery time for a particular user, we allow you to set a default or fallback time.
For example, if a user has only had a single session, the time that the session occurred may not be a good predictor of their overall engagement. Rather than Personal Delivery using that data as an input for our calculation, we will deliver the message at the time you've selected as the fallback. This allows Personal Delivery time to effectively calculate a strong recommendation with trends in session data over time.