So your campaign has been running for a little while—now it's time to assess its success! Head back into your dashboard to view the True Impact results of your campaign.
According to our 2018 H2 Benchmarks survey, a 38% opt-in rate for push notifications can be considered standard for iOS. You can use this number as your baseline to improve from. Keep in mind, this data can be vertical-specific, and even app specific. So if you have your own baselines from before you launched your in-app campaign, use those instead.
Explore the True Impact results of your campaign to see things like conversion rate, push opt-out rate, push opt-in rate—there's tons to unpack in your True Impact report.
Once your in-app request is launched, make sure you take the time to tweak and test in-app message variables. Testing will help boost your opt-in conversion rates until nearly all of your app users are reaping the benefits of your push messages.
Test in-app message variables like:
- Timing: Test some of the different activation Events discussed above, such as Session launches, transactions, articles read, time in app, etc. You may find that some qualifying Events work more effectively than others.
- Design: Play around with text styles, button colors, and other styling elements.
- Images: Try testing your in-app messages with vs. without images. Don’t forget to test different images, various cropping dimensions, etc.
- Messaging: Fine-tune your message with different wording and text length to see what resonates best.
Once you’ve gotten users to opt in to push messages, you’ll be able to interact and engage users in an intimate, personalized way—right on their home screens. However, getting that push permission requires patience, trust, and delicacy.
Not every user is ready to opt in to push notifications right off the bat. Since you offered your users a choice to self-select or dismiss, you can prompt those who dismissed to opt in a second time.
Make sure you track the dismiss action for your in-app as an Event within Localytics. Then you can build your audience around this event.
For more information on events, check out our help article.
Congrats! You now know how to send your first Soft Ask for Push in-app campaign. You know how to make the value prop for your push notifications, you know how to target your users, and you know just what kind of copy gets people to click.
As we've mentioned throughout—this process isn't one and done. It's always helpful to keep iterating and improving the experience for your end user. What works now might not work the same way a year from now. Just as your app is constantly improving, so should your messaging.
We'll finish our course with a final exam—10 questions in total. This will test your knowledge from the whole course, and make sure to cement all that knowledge for the long term. Let's dive in!
Thanks so much for completing our training course. If you've got a minute, we'd love your feedback.