When you first log into Localytics, you'll land on the Welcome Screen. The Welcome Screen tells you how your app is performing at-a-glance.
Every time you log in, we will present key performance metrics you should be paying attention to. We also show you opens, sends, and goal-based insights for campaigns launched in the past 14 days.
For each day, we currently report:
| Welcome Screen Metric | Definition |
|---|---|
| Daily Active Users | Number of users who had a session |
| New Users | Number of users who had a session for the first time |
| Churned Users | Number of users who have gone 30 consecutive days without a session |
| Reactivated Users | Number of users who had a session after being inactive for 30 days or longer |
If, for any reason, you forget the definition of any of the metrics, hover over the question mark next to the metric's name for a quick explanation.
